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In the News
Arora Creations Named One of Top Entrepreneurs
in New York

Dhiraj Arora in Trace Magazine

Seven Certified Organic Indian Spice Blends
Arora Creations – Press Release - July 2005
Brooklyn, New York – Whether you are a person who loves the unique flavor of ethnic cuisine or just a health conscious individual in need of a quality product, Arora Creations has the best Organic Indian Spice Blends to kick up any meal. With its newly introduced line of seven USDA-certified Organic Indian Spice Blends, Arora Creations has set the standard for excellence in Indian cuisine being the first ever certified Organic food product on the U.S. market. Each product is all natural, gluten free, low in sodium, and void of any MSG.
Arora Creations product line boasts seven Organic Indian Spice Blends with enough diversity to satisfy any palate. The Gobi (cauliflower), Rajmah (kidney beans), Bhindi Masala (green vegetables), and Punjabi Chhole (chick pea) blends provide perfect spices for four vegan dishes. For meat lovers, Arora offers two spice blends, Chicken Tikka Masala and Tandoori chicken, to add some Indian flavor to a standard poultry meal. Lastly, the Goan Fish Curry spice blend, an exotic coastal delicacy in India, is recommended for improving the flavoring of any fish.
The unique flavors of Arora Creations authentic blends only begin with the spice packets for they provide Indian taste and allow the consumer to create their own Indian delicacies. A recipe is provided on the back of each spice blend in order to guide the creation of each dish. In addition, it is suggested that each meal be served with a hot rice, Indian bread, and plain yogurt.
Arora Creations’ journey is over ten years in the making, and it has taken countless hours for it to reach the point where it is at today. Its story begins at the University of Michigan where President and Founder, Dhiraj Arora, completed his undergraduate studies. At school, Mr. Arora’s friends were becoming more disciplined and conscious of healthy diets. Instantly, he realized that his mother’s easy-to-make authentic Indian dishes would be perfect additions to his friends’ diets. His mother sent a care package to school with her “secret dust” and simple recipes and the rest was history. Mr. Arora would regularly return to his residence to see his friends busy chopping up fresh ingredients and using his mother’s homemade spices.
Still, Mr. Arora saw the potential of his mother’s homemade spices as something that the entire nation could enjoy. After debating long and hard with whether or not to continue his education after graduating from the University of Michigan, Mr. Arora decided to pursue other career opportunities. It did not take long, however, for Mr. Arora to follow his entrepreneurial spirit and begin to create a marketable Indian spice blend for the US and international market. It is Mr. Arora’s passion and energy for Indian cuisine, however, that has allowed Arora Creations to grow to offering the new line of seven organic authentic Indian spice blends.
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The Gourmet Retailer
November 2003
Arora Creations? Authentic Indian Spice Blends relaunched with great new packaging emblazoned with photographic images of the finished dish. The all-natural spice blends help home chefs create authentic dishes like Bhindi Masala in only 15 minutes.
Click to view article at www.gourmetretailer.com
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